Thursday, November 14, 2019

Free Nature vs. Nurture Essay :: essays research papers

What is inborn and what is learned? The discussion as to whether nature or nurture were the driving force shaping our cognitive abilities, was for a long time considered interminable. In the 18th century, Locke and the English empiricists claimed that individuals were born with a tabula rasa and only experience could establish mind, consciousness and the self. On the continent, Leibniz envisaged the self as a monad carrying with it some knowledge of a basic understanding of the world. Until the 1960s, this dispute was still very vivid in the behavioral sciences: B. F. Skinner's school of behaviorism in the USA postulated (as reflexology did earlier) general rules for all types of learning, neglecting innate differences or predispositions. K. Lorenz was one of the protagonists of ethology in Europe, focusing on the inherited aspects of behavior. It was Lorenz who ended the antagonistic view of behavior in showing that there indeed are innate differences and predispositions in behavior where only little learning occurs. Today, it is largely agreed upon that nature and nurture are intimately cooperating to bring about adaptive behaviors. Probably only in very few cases ontogenetic programs are not subjected to behavioral plasticity at all. Conversely, the possibility to acquire behavioral traits has to be genetically coded for. Today, realising that genes and environment cooperate and interact synergistically, traditional dichotomy of nature vs. nurture is commonly seen as a false dichotomy. Especially operant conditioning, i.e. the learning of the consequences of one's own behavior can lead to positive feedback loops between genetic predispositions and behavioral consequences that render the question as to cause and effect nonsensical. Positive feedback has the inherent tendency to exponentially amplify any initial small differences. For example, an at birth negligible difference between two brothers in a gene affecting IQ to a small percentage, may lead to one discovering a book the will spark his interest in reading, while the other never gets to see that book. One becomes an avid reader who loves intellectual challenges while the other never finds a real interest in books, but hangs out with his friends more often. Eventually, the reading brother may end up with highly different IQ scores in standardize d tests, simply because the book loving brother has had more opportunities to train his brain. Had both brother received identical environmental input, their IQ scores would hardly differ.

Tuesday, November 12, 2019

Fsibl

Introduction Islamic Banking in Bangladesh There are currently seven commercial banks operating under Islamic principles. They are: 1. Islami Bank Bangladesh Limited, 2. Al-Arafah Bank Ltd. 3. Social Investment Bank Ltd, 4. Exim Bank Ltd, 5. Shahjalal Islami Bank Ltd. 6. Icb Islamic Bank Ltd 7. First security Islami Bank Ltd. HISTORICAL BACKGROUND First Security Islami Bank Limited (FSIBL) was incorporated in Bangladesh on 29 August 1999as a banking company under Companies Act 1994 to carry on banking business.It obtained  permission  from Bangladesh Bank  on 22  September 1999  to commence its  business. The  Bank  carries banking activities through its Fifty Three (53) branches in the country. The commercial  banking activities of the bank encompass a wide range of services including accepting deposits,making  loans,  discounting bills, conducting  money transfer  and  foreign  exchange  transactions,and  performing other related services such  a s safe  keeping,  collections  and  issuing  guarantees,acceptances and letter of credit. At the beginning, FSIBL started their business with traditional commercial banking services.However, from 2008 they converted their business to Islamic Banking with Islamic Shariah Act. The FSIBL has played a pioneering role in shaping the future of the Banking industry inBangladesh since its inception. The Bank started in 1999 with 14 branches and now it has 53  branches in Bangladesh and recently the bank introduce an Exchange House in Canada. The Bank also maintains a comprehensive correspondent relationship with top ranking banks. FSIBL has already started their on-line, SMS and ATM banking facilities for their clients. 2. 2 Vision of the Bank Wherever you are, you can Bank with us† is the motto of  First Security Islami Bank. FSIBL is  prepared to meet the challenge of the 21st century well ahead of time. To cope with the challengeof the new millennium it hired experi enced and well-reputed banker of the country from theinception. The  bank  has  efficient  and  dedicated  professional  and  equipped  with  modemtechnology to provide the best service in the need of the people and thus to realize its vision. Sothe Bank defamed its Vision: ‘to be the most efficient Islamic Bank in terms of customer service  profitability and technology application’Mission To develop & deliver the most innovative products, manage customer experience, deliver qualityservices that contributes to brand strength, establishes a competitive advantage and enhances  profitability, thus providing value to the stakeholders of the bank   2. 4 Goal of the bank To  exceed customer expectations through  innovative Islamic financial products &  services  andestablish a strong presence to recognize shareholder’s expectation and optimize their rewardsthrough dedicated work force. . 5 Special Features of FSIBL †¢ All activiti es of FSIBL are conducted under a profit/loss based system according toIslamic Shariah to get the nation rid of Usury. †¢ Its investment policies under different modes are fully Shariah compliant and wellmonitored by the board of Shariah Council. †¢ FSIBL  has  included  online  banking  in  its wide  range  of  services. Bangladeshisoftware has been introduced in this feature to  promote the local developers. †¢ FSIBL regularly arranges its AGMs (Annual General Meeting).Whenever neededEGMs (Extraordinary General Meeting) are also arranged. †¢ They believe in providing dedicated services to the clients imbued with Islamic spiritof brotherhood, peace and  fraternity. †¢ The bank is committed towards establishing a welfare-oriented banking system tomeet the needs of low income and underprivileged class of people. †¢ The Bank upholds the Islamic values of establishment of a justified economic systemthrough social emancipation and equi table  distribution of wealth. †¢Following  the  Islamic  traditions,  it  is  assisting  in  the  economic  progress  of  thesocially  deprived  people;  in  the  creation  of  employment  opportunities  and  in  promotion of rural areas to ensure a balance development of the country. 2. 6 FSIBL’s Inter Division and  Branch Coordination All  the  53  branches  are  computerized  under  distributed  server  environment. Another  few  branches are  planning  to open  in near  future. FSIBL has  already started their on-line, SMS andATM banking facilities for their clients.FSIBL  have  set  up  Wide  Area  Network  through  Radio,  Fiber-Optics  &  other  availablecommunication media systems to provide any branch banking to their customers. Customer of  one  branch  is  now  able  to  deposit  and  withdraw  money  at  any  of  our  branch es. 2. 7 Online Banking FSIBL  Online  banking  application  addresses  the  needs  of  small,  individual  and  corporateaccount  holders  of  the  bank. This  application  provides  a  comprehensive  range  of  bankingservices that enable the customer to meet most of their banking requirements over the Net at any  branch. . 8 SMS Banking SMS banking  is a  technology-enabled  service  offering from  banks to  its customers,  permittingthem to operate selected banking services over their mobile phones using SMS messaging. FirstSecurity Islami Bank Ltd. has officially launched SMS banking service from December 17,2007. 2. 9 Merchant Banking FSIBL’s Merchant Banking Group is strongly positioned to offer perfect financial solutions itsclient’s business. They specialize in the arrangement of various forms of Foreign CurrencyCredits for Corporate.FSIBL provide the resources, convenience and services to meet its cl ients’needs by arranging Foreign Currency credits through:†¢ Commercial loans†¢ Syndicated loans   Lines of Credit from Foreign Banks and  Financial Institutions†¢ FCNR loans†¢ Loans from Export Credit Agencies†¢ Financing of Imports. 2. 10 Product and Services In the memorandum and articles of association of the First Security Islami Bank is revised itsarea of operation is clearly written. The product of FSIBL is targeted to fulfill that aim.The  product and services that are currently available are given below: †¢ Depository Products First Security Islami Bank is now offering 09 depository products for mobilizing the savings of  the general people. There are also emphasizing on non-fund business and fee based income. Bid  bond/ bid security can be issued at our customer's request. FSIBL is posed to extend L/C facilities to its importers / exporters through establishment of  correspondent relations and Nostro Accounts with leading ba nks all over the world. †¢ Loan ProductsFirst Security Islami Bank offers a wide range of loan and advance product to the client for  financing different purpose that fulfill the requirements of the bank and have good return to theinvestment as well as satisfy the client. †¢ Other Product and Services The bank has its concentration for new product and services development for satisfying itscustomer and increasing its customer base. They prefer now faster service with least cost. For  delivering faster service the bank has introduced online banking service. There are other productsand services that FSIBL has introduced.They are: * Online Banking Services * Locker Services * Utility Bills * ATM services FLUCTUATION OF SHARE PRICE (ONE YEAR) BALANCE SHEET ANALYSYS 3. 1. 5 Types of Investment Facilities The Bank’s Policy is to introduce diversified / new types of Products / Product derivativesalong with usual Banking Products. At present the Bank offers the followin g facilities: i. Investment  / Deployment of Funds: a. Bai-Murabaha  (Deferred  Lump  Sum/  Installment Sale)  b. Bai-Muajjal  (Deferred  Installment /  Lump  Sum  Sale)c. Ijara (Leasing)d. Musharaka (Joint-Venture Profit-Sharing)e.Mudaraba (Trustee Profit-Sharing)f. Bai-Salam  (Advance  Sale and  Purchase)g. Hire-Purchaseh. Direct Investmentsi. Post  Import  Investment  j. Purchase  and  Negotiation of Export Billsk. Inland Bills  Purchasedl. Murabaha  Import  Billsm. Bai-Muajjal Import Billsn. Pre Shipment Investmento. Quard-ul-Hasan (Benevolent Investment) KYC Concept The Investment Officers/RM must know their customers and conduct due diligence onnew borrowers, principals and guarantors to ensure such parties are in fact who theyrepresent themselves to be i. e. , Know  Your Customer (KYC).The Banker – Customer relationship would be established first through opening of CD/STD / SB accounts. Proper introduction, photographs of t he account holders / signatories,  passport,  Trade  License,  Memorandum  and  Articles  of  the  Company,  certificate  of  incorporation, certificate of commencement of business, List of Directors, resolution, etc. i. e. all the required papers as per Bank’s policy and regulatory requirements are to beobtained at the time of opening of the account. A declaration regarding approximatetransaction to the account is to be obtained during opening of account.Informationregarding  business  pattern,  nature  of  business,  volume  of  business  etc. is  to  beascertained. Any suspicious transaction must be timely addressed and brought down tothe notice  of  the Head  Office /  Bangladesh Bank  as  required  and  also  appropriatecorrective measures to be taken as per the direction of Bank Management/BangladeshBank SWOT analysis Strength Diversified ownership pattern Strong market share Good Financial performance Good investment portfolio Comfortable Liquidity position Experienced management team Sound HR development programmes Improvement in automation Wide branch networkSignificant involvement in corporate social responsibility Weakness: Unmatched asset versus capital growth Limited delegation of power Limited modern customer service facilities Moderate recovery of rescheduled investments High large investment exposures Initial stage of system based internal control procedures Opportunities: Investment in SME and Agro based industry Real time online banking Credit card in dual currency Creation of Islamic Money market product Introduce above 5 years Islamic bond Threats: Market pressure for increasing the SLR Overall liquidity crisis in money marketGovernment pressure to reduce investment rate Increase the capital adequacy position Findings * Most of the costumers do not know the regulations of the investment modes. * Shortage of human resources in Investment Section. * Deposit schemes favorin g to the customers. * Senior level executives should be more cooperative with the subordinates. * Regarding security service of the bank, account opening and closing system, phone query, cash withdraw and deposit facility, credit profit rate, online banking, external and internal environment are satisfactory to the customers. Most of the customers are service holder and businessman; they like to come to FSIBL because near to residence / office / work place, better service, easier banking procedure. * Employees of the bank are more cooperative with the customers. * Employees of the bank have good knowledge to solve the queries of the customers. * According to the customers opinion more ATM booths needed to be setup in different places. According to the data analysis customers feeling about banking in FSIBL are very satisfied. Recommendations Different types of products and services are available in FSIBL but clients are not concerned about that so advertisement and promotional activi ties should be increased. * Increasing more deposit schemes under consumer banking. * Providing prompt service in account opening. * Now a day, the online banking service is very much popular in all over the world, so the bank should try to develop in this side. * FSIBL should increase Debit card ; credit card facilities. * SJIBL online service should be fast ; accurate. The website of SJIBL is not good enough; most of the pages are under construction. The page should be constructed as soon as possible. * Should increase the ATM Booths. * More manpower is required to run the business smoothly. * Employee trainings and workshops should be administered in order to give them knowledge and professionalism in customer interactions. They should be taught about how to deal with the problem of customers and problematic situations. * Physical and technological facilities should be increased in evaluating credit proposals. Experienced and expert personnel should be kept within the bank, which will lead to a quality selection of clients * SJIBL should more focus on customer needs. They need to concentrate more on their existing services and product innovation. * A yearly conference with the employees should be arranged where they will exchange their views with the management about different aspects. This will help to increase the efficiency of the employees. * Prompt service should be given to the customers. In this regard arranging job rotation regularly for employees to improve the skills in different types of service.This will increase the efficiency of the service. * More emphasis should be given on the customers’ complaint. * Informal training can be a way to improve the skills of the employee. Allocating job responsibility to the employees according to their profit. * Try to create a good image to customers through different promotional tools Conclusion First security Islami Bank Limited is one of the leading Islamic sharah based commercial bank in Banglades h. FSIBL is committed to provide excellent service to its valued customers. The management of FSIBL always gives special efforts to uphold the interest and trust of their customers.By providing excellence service and special effort First Security Islami Bank has placed itself to a strong position among all the banks. The main focus of FSIBL is to concentrate on the consumer demand, which differentiates FSIBL with other banks. FSIBL has been successfully created a brand image Islamic sharah based in the market and is maintaining a strong position in the market. But still it has some weakness, which can be easily overcome. FSIBL has much more potential to explore the existing market. So, to be the number one forever they have to be very perfect in their business.

Sunday, November 10, 2019

Outliers Part 7

In chapter 7 of outliers Gladwell talks about plane crashes in the 1990's in Korea. He says that there are far to many crashes that statistically should happen. Also since Korea was having way to many crashes other countries started to say that they were not going to let Korea fly over them or use their airports if they did not turn themselves around. With this threat Korea began to investigate the reasons for the plane crashes.They first tried to us common sense by saying it was the condition of the plane, the pilots were not trained properly and so on, but what they found out was that everything was up to code. So then they had to investigate deeper and look at other things and what they found out was it was the culture. The plane crashes were happening because Korea had a high power index, this meant that no matter what the pilot said everyone would agree with him and not question him.So int the end common sense doesn't always give you the answer you sometime have to look more dee ply into the situation. Also it's sometimes good to question authority. Its not always good to have a high power index and then again it's not always good to have a low power index. One occasion that it is good to have a low power index is in a hospital. This is good because even though doctors have much more experience nurses are right out of school so that means that they would know more about new technology and newer ways of doing different operations.Doctors may also be used to doing an operation one way but the nurse who is just out of school may now of some newer way of doing the same operation that has been proved to work better. Also since the nurses are with the patients more they may now something the doctor doesn't know that may affect the operation. It's also sometimes good to have a high power index, it would be more beneficial to have a high power index in a family because the kids should respect their elders. The parents and grandparents know more than the kids do and the kids can always learn something from older people.

Thursday, November 7, 2019

Montana-class Battleships - US Navy - World War II

Montana-class Battleships - US Navy - World War II Montana-class(BB-67 to BB-71) - Specifications Displacement: 66,040 tons Length: 920 ft., 6 in. Beam:  121 ft. Draft:  36 ft., 1 in. Propulsion:  8 Ãâ€" Babcock Wilcox 2-drum express type boilers, 4 Ãâ€" Westinghouse geared steam turbines,   4 Ãâ€" 43,000  hp Turbo-electric transmission  turning 4 propellers Speed:  28 knots Armament (Planned) 12 Ãâ€" 16-inch (406  mm)/50 cal Mark 7 guns (4  Ãƒâ€" 3)20 Ãâ€" 5-inch (127  mm)/54 cal Mark 16 guns10–40 Ãâ€" Bofors 40 mm anti-aircraft guns56 Ãâ€" Oerlikon 20 mm anti-aircraft cannons Montana-class(BB-67 to BB-71) - Background: Recognizing the role that a naval arms race had played in the run up to World War I, leaders from several key nations gathered in November 1921 to discuss preventing a recurrence in the postwar years.   These conversations produced the Washington Naval Treaty in February 1922 which placed limits on both ship tonnage and the overall size of the signatories fleets.   As a result of this and subsequent agreements, the US Navy halted battleship construction for over a decade after the completion of the Colorado-class USS West Virginia (BB-48) in December 1923.   In the mid-1930s, with the treaty system unraveling, work began on the design of the new North Carolina-class.   With global tensions rising, Representative Carl Vinson,  Chairman of the House Naval Affairs Committee, pushed forward the Naval Act of 1938 which mandated a 20% increase in the US Navys strength.    Dubbed the Second Vinson Act, the bill allowed for the construction of four South Dakota-class battleships (South Dakota, Indiana, Massachusetts, and Alabama) as well as the first two ships of the Iowa-class (Iowa and New Jersey).   In 1940, with World War II underway in Europe, four additional battleships numbered BB-63 to BB-66 were authorized.   The second pair, BB-65 and BB-66 were initially slated to be the first ships of the new Montana-class.   This new design represented the US Navys response to Japans Yamato-class of super battleships which commenced construction in 1937.   With the passage of the Two-Ocean Navy Act in July 1940, a total of five Montana-class ships were authorized along with an additional two Iowas.   As a result, hull numbers BB-65 and BB-66 were assigned to the Iowa-class ships USS Illinois and USS Kentucky while the Montanas were renumbered BB-67 to BB-71.          Montana-class (BB-67 to BB-71) - Design: Concerned about rumors that the Yamato-class would mount 18 guns, work on the Montana-class design commenced in 1938 with specifications for a battleship of 45,000 tons.   Following early assessments by the Battleship Design Advisory Board, naval architects initially increased the new class displacement to 56,000 tons.   Additionally, the board requested that the new design be 25% stronger offensively and defensively than any existing battleship in the fleet and that it was permissible to exceed the beam restrictions imposed by the Panama Canal to obtain the desired results.   To obtain the additional firepower, designers armed the Montana-class with twelve 16 guns mounted in four three-gun turrets.   This was to be supplemented by a secondary battery of twenty 5/54 cal. guns placed in ten twin turrets.   Designed specifically for the new battleships, this type of 5 gun was intended to replace the existing 5/38 cal. weapons then in use. For protection, the Montana-class possessed a side belt of 16.1 while the armor on the barbettes was 21.3.   The employment of enhanced armor meant that the Montanas would be the only American battleships capable of being protected against the heaviest shells used by its own guns.   In this case, that was the super-heavy 2,700  lb. APC (armor piercing capped) shells fired by the 16/50 cal. Mark 7 gun.   The increase in armament and armor came at a price as naval architects were required to reduce the class top speed from 33 to 28 knots to accommodate the extra weight.   This meant that the Montana-class would not be able to serve as escorts for the fast Essex-class aircraft carriers or sail in concert with the three preceding classes of American battleships.    Montana-class (BB-67 to BB-71) - Fate: The Montana-class design continued to undergo refinements through 1941 and was finally approved in April 1942 with goal of having the ships operational in the third quarter of 1945.   Despite this, construction was delayed as the shipyards capable of building the vessels were engaged in constructing Iowa- and Essex-class ships.   After the Battle of the Coral Sea the following month, the first battle fought solely by aircraft carriers, the building of the Montana-class was indefinitely suspended as it became increasing clear that battleships would be of secondary importance in the Pacific.   In the wake of the decisive Battle of Midway, the entire Montana-class was cancelled in July 1942.   As a result, the Iowa-class battleships were the last battleships to be built by the United States. Montana-class (BB-67 to BB-71) - Intended Ships Yards: USS Montana (BB-67) - Philadelphia Naval ShipyardUSS Ohio (BB-68) - Philadelphia Naval ShipyardUSS Maine (BB-69) - New York Naval ShipyardUSS New Hampshire (BB-70) - New York Naval ShipyardUSS Louisiana (BB-71) - Norfolk Naval Shipyard The cancellation of USS Montana (BB-67) represented the second time a battleship named for the 41st state had been eliminated.   The first was a South Dakota-class (1920) battleship that was dropped due to the Washington Naval Treaty.   As a result, Montana became the only state (of the 48 then in the Union) never to have had a battleship named in its honor. Selected Sources: Military Factory: Montana-class BattleshipsGlobal Security: Montana-class Battleships

Tuesday, November 5, 2019

Collection of Quotations about Courage

Collection of Quotations about Courage A courageous person is one who stands tall in times of adversity, someone who follows his or her convictions despite difficult odds. You need a great deal of courage to reattempt a task after initial failure. Sometimes it can help to hear the words of other people who have gone through crises and been successful at overcoming obstacles. When problems loom large, reading some of these quotes of courage can give you renewed hope and a fresh perspective. Quotes About Courage from Athletes There may be people that have more talent than you, but theres no excuse for anyone to work harder than you do. - Derek Jeter, retired New York Yankees shortstop who won five World Series titles with the team.   It isnt the mountains ahead to climb that wear you out; its the pebble in your shoe. - Muhammad Ali, heavyweight champion boxer who defied racism and other obstacles.   Courage Quotes from Politicians Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.- Winston Churchill It is only through labor and painful effort, by grim energy and resolute courage, that we move on to better things.- President Theodore Roosevelt Efforts and courage are not enough without purpose and direction.- President  John F. KennedyYou gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do. - Eleanor Roosevelt, First Lady to President Fraklin Delano Roosevelt. I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.-   Nelson Mandela There are no easy answers, but there are simple answers. We must have the courage to do what we know is morally right.   - Ronald Reagan Quotes about Courage from Writers History, despite its wrenching pain, cannot be unlived, but if faced with courage, need not be lived again.   -   Maya Angelou, American writer and poet who overcame a difficult childhood.   Life shrinks or expands in proportion to ones courage.   - Anais Nin It takes a lot of courage to show your dreams to someone else.  - Erma Bombeck, American writer and humorist.It is a blessed thing that in every age someone has had enough individuality and courage to stand by his own convictions.- Robert G. Ingersoll, Civil War veteran and orator Anonymous Quotes About Courage Sometimes, the most inspiring thoughts come from people whose names and identities have been lost to history. That doesnt make the sentiments any less compelling. Here are a few anonymous quotes about courage.   Courage is not defined by those who fought and did not fall, but by those who fought, fell and rose again.Each time we face our fear, we gain strength, courage, and confidence in the doing. True courage is not the absence of fear but the willingness to proceed in spite of it.

Sunday, November 3, 2019

Application of Nursing Theory Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Application of Nursing Theory - Research Paper Example The aim of this paper is to provide a core reflection of what nursing entails and do the comparison of their values and images of nursing and the one written down by theorists. The nursing theory has many issues that the report will show in steps that are having finer details on the main topic. From the literature available, it is clear that the role of the nurse is not easily illustrated by the theorists from within the profession failing to agree on the exact nature of nursing. In cases, that the nursing models are using the base for the practice and development of nursing knowledge is increasingly bringing the issue of critics and questions by nurse scholars for not providing realistic descriptions of nursing. Studies show that the way forward is to develop the region of nursing knowledge, as this will make nurses to clear their operations. A general theory of nursing or a general model in nursing that combines the whole profession is to ignore. This statement brings a point on the basis that the variety in nursing prevents the emergence of an overall theory of nursing. The nursing theory provides an idea from which to define what of the nursing, to describe whom, specifically clients of nursing and the time that the nursing activities are done. There is also the identification of the boundaries and the goals of nursing therapeutic operations. In this case, theory is a very important principle to effective nursing practice and research. The idea of professionalism in nursing has been in the rise steadily through the development and using of nursing theory (Algase, 2008). The idea of nursing theory develops in order to describe the process and occurrence of the nursing concept. The nursing theory clearly separates nursing from other areas of disciplines and operations that elaborate the purposes of prediction, explanation and controlling favorable results of nursing care operations. The core purpose of the theory in the scientific arena

Friday, November 1, 2019

Aaudiences have been Researched in Terms of Media 'Effects' Essay

Aaudiences have been Researched in Terms of Media 'Effects' - Essay Example This essay stresses that  the existence and the development of the phenomenon on a continuous basis can be explained by the fact that media can influence the public view on all issues represented through them (social, cultural, political, financial even interpersonal); in this context, media is considered to be a valuable tool for all politicians, managers and every other part of the population that is interested to gain the trust of the public and influence its view regarding specific social and political events. Because of the importance of the media in daily social activities a series of theories has been stated regarding the potential interaction of media with personal and social life. On the other hand, appropriate empirical research has been conducted aiming to highlight the importance of the media for the development of public’s views on specific social and political issues.According to the paper findings  media can influence the development of public opinion on a v ariety of social, political, financial and commercial issues; however in order for such a target to be achieved it is necessary that appropriate preparation of the relevant schemes is taken place in advance; careful planning is required because it is possible that the whole effort is led to a different outcome.  The methods used by media for the development of specific public opinion is therefore of crucial importance regarding the response of the public to specific social and political events.